Requests for Proposals: Marketing & Communications Stage 1
Are you a part of an innovative, creative, and collaborative team?
Almono has just released an RFP for the first stage of marketing and communication services for the Almono development site. We're seeking marketing and communications expertise to support the development of key messages and materials that will creatively and clearly articulate the vision for the site and excite others to join in the realization of this vision. The chosen firm must understand the concepts of sustainability, respect the history of the site and its neighbors, and hone the message for marketing of the site to prospective users. You can find the complete RFP at the link below, any updates or addendums will also be posted below.
READ THE COMPLETE RFP HERE.
PROPOSALS ARE DUE BY MARCH 10, 2017, 5PM EST.
UPDATE - March 4, 2017
Based on the questions we received and clarifications for the RFP released February 24, 2017, the following is a list of assumptions to incorporate into and better inform the development of proposals.
- We directly emailed about 11 firms, but the RFP is in the public domain, and we welcome others to submit as well.
- Depending on the number of responses, we will aim to interview 3 ‘finalist’ teams. These interviews will be held over the afternoon of March 20th, both in-person or video (if team is not local).
- We cannot share a specific budget number, but we’re assuming that the minimum budget for this project is $100,000.
- To complete the project deliverables, the selected team will work with the Almono Project Team in a coordinated effort, with the Project Team acting as the “first line” of decision-making, but with final/bigger decisions-making being brought before the Almono LP Members. The exact process will be refined with the consultant through development of the approach.
- The primary audiences will be prospective users (tenants) and developers of the site, and investors/funders. We intend to use the new identity and image to attract interest and investment in the site. Secondary audiences, are those regional stakeholders who may help drive interest toward the site. Finally, there is a public and community awareness raising/informing aspect that will help ensure factual information and positive messages are being sent about the site to garner and continue public support.
- For project templates, PowerPoint and Word would be the minimum requirements, as forms easily accessible for updates and use by all project team members. However, InDesign may also be a format we would consider, along with others.
- In our evaluation process of proposals, we’re looking to balance quality and cost. We realize that the timeline for the scope of work is fairly aggressive, but we also know that this will set the foundation for the project’s look, feel, and approach moving forward, so quality is very important to us. We would like to see items broken out, such that we have an idea of what add-ons or components we could do in the future as phases, if time and/or budget become constraints.
- The mention of an interactive map and dashboard on the website were intended to provide examples and ideas of what we might want to see. We’re not fixed on a particular vision/path, and believe there is a substantial amount of room for creativity on how you might display or visualize site information that goes beyond the narrative that describes the site’s aspirations. Site information that may include both the qualitative and quantitative, and range from topics like building/site performance (energy consumption, solar production, water use, bicycle trips/miles, etc.) to the development program and phasing to design and development guidelines. Furthermore, these components might not get fully built out or populated (with data points) until future work, as data collection takes some time. That being said we are also open to other ideas, if you think there may be a better approach to engaging audiences with this type of information.
- The use of 3rd party integrations for the website are completely acceptable, and often preferred (depending on price). There is no need to reinvent wheels.
- A main focus of the website (regardless of any customized maps or interactive elements), should be ease of use for both the viewer and the project team in updating and editing content on the site. We understand that major updates or design overhauls would likely need additional support/services, but for the day-to-day, project team members should (with limited training) be able to easily go in and make an update, add content, or edit previous content.